100 Squared has launched a new site at Melbourne Central, executing its new fitout designer concept.
The marketplace, which provides a platform for designers to sell their wares, first launched at Westfield Sydney in October 2010.
100 Squared founder Justin Levy said the new site aims to raise the bar in design.
"The goal was to create a more contemporary and edgier space that strongly identified with the brand in its uniqueness and stretched the boundaries of retail design.
"With only 10 weeks for concept development and build it was a tight schedule and the roof structure took over 4,000 nuts and bolts to keep it together!
"But we are overwhelmingly happy with the result.”
Inspiration was drawn from the 100 Squared brand name and the notion of deconstructing traditional retail by de-constructing space in a visual way.