Tommy Hilfiger is set to launch its fifth collaboration collection with Lewis Hamilton into Australian stores and wholesale locations today.
The collection builds on the business' sustainability initiatives and incorporates 100% recycled denim, organic cotton and post-consumer recycled materials into almost 80% of the collection.
The TommyxLewis collection also features gender-neutral pieces, which demonstrates the brand's 'Style for All' philosophy – a belief that great style erases all boundaries in gender, age, ethnicity and body type.
Speaking on the new collection, Tommy Hilfiger said that
"Our fifth collaboration continues to champion the causes most important to us.
"For Fall 2020, Lewis and I wanted to create the strongest realisation of the TommyxLewis values.
"We found new ways to embody our sustainability and ‘Style for All’ focus, while staying true to the Tommy Hilfiger brand’s classic American cool DNA.
"The result is fresh, bold and something we’re really excited to share with fans around the world," he said.
The collection features pieces including puffer and parka jackets with recycled down, track pants, hoodies and t-shirts.
Hamilton added that the new collection embodies many of the key values both he and Hilfiger share.
"Evolving as a designer and collaborator through the TommyxLewis collections has been such an incredible journey.
"Over the last five seasons, I have loved working with Tommy to push boundaries, take creative risks and capture my personal sense of style in our designs.
"Our new fall 2020 collection embodies everything we stand for – from authentic self-expression to inclusivity and sustainability – while building on the TommyxLewis aesthetic we have cemented.
"We could not be prouder of what we have created together," he said.
The collection is available now in Tommy Hilfiger stores and online and retails for between $89.95 to $799.