Womenswear designer Alice McCall is celebrating ten years in business.
Here are the highlights:
2001: A former London Stylist, Alice McCall starts making one off silk tops and quickly gained a following after they were worn by the likes of Kate Moss
2002: Alice McCall is scouted by British label, Buddhist Punk, to design their Spring/Summer 2002 Collection
2003: Alice is then approached to design for leading Australian womenswear label sass&bide
2004: The alice McCALL label is launched at Australian Fashion Week to critical acclaim. Miranda Kerr is the face of the show.
2005: alice McCALL invited by David Jones to be stocked in their Women's Young Fashion, Young Designer & Contemporary Collections
2006: alice McCALL debuts at London Fashion Week with their Autumn/Winter collection, met with an amazing reception. Agyness Deyn walks for alice McCALL
2006: alice McCALL collaborates with retail giant Target for a capsule collection, which sold out across the nation
2006: The online e-boutique for alice McCALL is launched
2006: Flown in from New York, international model Lily Cole headline’s alice McCall’s SS06/07 THE ZIG ZAG CLUB alongside Catherine McNeil at Mercedes Fashion Australia Fashion Week
2007: alice McCALL shows AW07 THE INNOCENT at London Fashion Week. The very young Rosie Huntington-Whiteley walks Alice
2008: Topshop approaches alice McCALL to design a 9 piece collection, truly cementing the label as international. After quickly selling out, a second collection soon followed
2008: alice McCALL debuts at New York Fashion week, showing her Spring/Summer 2009 collection to acclaim
2008: alice McCALL collaborates with Sunsilk for their Designer range of Shampoo and Conditioner
2009: alice McCALL designs a capsule collection for Australian retailer General Pants Co labeled Grace
2010: In Paddington, alice mcCALL launches its first flagship store
2010: alice McCall shows SS10/11 THE ACCORDIAN GIRLS at Rosemount Australia Fashion Week
2011: A diffusion line, House of Wilde by alice McCALL, debuts with its collection Love Letters on the Rocks
2011: alice McCall shows SS12/13 at Rosemount Australia Fashion Week 2011: Tallulah Morton is the face of alice McCALL’s Spring campaign
2012: alice McCALL opens a boutique on famous Chapel St, Melbourne
2012: alice McCall shows SS12/13 BABOOSHKA at Mercedes Benz Fashion Week
2012: alice McCALL releases first fragrance HEARTWOOD
2013: alice McCALL joins Australia’s top designers in opening a boutique at the refurbished Sydney Westfield.
2013: alice McCALL shows Cruise 13/14 LES GALERIES de POISON at Mercedes Benz Fashion Week
2014: Closing the Mercedes Benz Fashion Week in Sydney, alice McCALL celebrates 10 years with her most acclaimed collection IN MY DREAMS WE WERE FLYING
2014: Isabelle Cornish is cast as muse for the collection FLOWER DRUM, supported by an online campaign and e-boutique re-launch
2014: alice McCALL to open her 4th boutique in the Designer Precinct of the refurbished Macquarie Centre