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NATIONAL: Organisers of L'Oréal Melbourne Fashion Festival (LMFF) have fired the starting gun for the 2009 LMFF Designer Award. The award is open to fashion designers who are in their first five years of business, with previous winners including high recall labels Toni Maticevski, Yeojin Bae, T.V., Mad Cortes and Ben Pollitt.

Five finalists will be selected to present their collections before an industry judging panel, who will then select the winner of the award.

Entries for the 2009 LMFF Designer Award close on November 14 and finalists will be notified by email by December 18.

As part of the Woolmark sponsored award, 2008 Designer Award winner Ben Pollitt (Friedrich Gray) won a $10,000 cheque and was flown to France's Premier Vision trade show as a guest of Woolmark.

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