NEW ZEALAND: Former lingerie model and Kiwi native Rachel Hunter has designed a new line of clothing for budget retail chain The Warehouse. Designed exclusively for the listed group, the Rachel range features nearly 30 garments including dresses, tops and denim. It is the second apparel line the former Mrs Rod Stewart has designed after she teamed with New Zealand Sports Marketing to launch her swimwear line Lola across Australasia last year.
Prices for the Rachel line range from $30 to $120.
Hunter, who introduced the line to New Zealand media earlier this week, said she approached The Warehouse with the idea last year after noticing a gap for affordable, well-cut women's apparel.
Hunter has agreed to front a television advertisement, by ad agency DDB, to promote the line which has already aired across the Tasman.
The Rachel range is the second to be launched within The Warehouse's 'Design for Everyone' program which aims to replicate the retail model favoured by Target.