TMC signs UK distribution deal

MELBOURNE: Victorian apparel brand The Merino Company (TMC) has signed an agreement with a well known European distributor that will see its products sold into more than 50 House of Fraser stores. The agreement, with 123-year-old company Berwin & Berwin, will see the United Kingdom company distribute tailored suits made from TMC's wool brands distributed to department stores and boutiques.

TMC already distributes its branded wool products - which include Generation W, Natural Tasmanian Wool, Naturally Organic Wool and Zero C02 - across the US, Europe and parts of Asia.

The first Berwin & Berwin suit made from TMC fibres is due to hit the UK market mid 2009.