DUNEDIN: Emerging New Zealand designer launch pad the Dunedin Fashion Incubator (DFI) has opened its doors to potential markets the world over for its designers, following the opening of its online store. Located at dfi-store.co.nz, the e-shop would allow customers both local and overseas to access and purchase the work of DFI labels including Aduki, Charmaine Revely, Elusiv and Keucke, a spokesperson for the incubator confirmed.
Established in July 2001, DFI is a non-profit organisation whose remit is to assist emerging fashion designers take their first steps in business.
The incubator provided a range of facilities and services to help designers navigate issues around new business ventures. The end goal was for designers "to leave the incubator with a successful, viable fashion business," the spokesperson said.
Fashion has been identified by the Dunedin City Council as a priority growth sector for Dunedin and its economy. The city is home to established iconic fashion brands including Carlson and Nom D.