AUCKLAND: Sportswear retailer Canterbury of New Zealand has landed yet another high-profile licensing coup. The company has inked a three year licensing agreement with multi-national beer, wine and spirits company Diageo.
The agreement would see Canterbury produce an 18 piece collection of off-field fashion for Diageo's Guinness brand.
The collection, to be distributed in the UK, Ireland, Central Europe and US, would be available for the spring/summer 2009 season and would include rugby shirts, polo shirts, hooded tops and t-shirts. It would also include replica rugby shirts, BaseLayer apparel and training tracksuits featuring variants of the Guinness Logo and the date 1759.
Canterbury currently provides national rugby kits for Ireland, Australia, US, Japan and Scotland.