Fossil enters the cyber age

NATIONAL: The Australian arm of global accessories brand Fossil has finally taken up its rightful position in cyber space. The label, which is sold across more than a dozen countries, has launched a unisex one-stop online shop. Offering watches, jewellery, belts, bags and wallets, prices start from $40 and range up to $300.

In an effort to promote its presence, the brand has announced a marketing initiative to support the launch, with all Fossil purchases within Australia receiving free shipping. It has also launched an accompanying newsletter to promote the site's best deals.

The brand currently operates six standalone stores across the country and is stocked in boutiques across each state.