SYDNEY: Fashion designer Peter Morrissey is preparing to re-enter the public spotlight. The Sydney-based Morrissey, who has largely remained under the radar since his brand was acquired by M Webster Holdings in late 2006, will take part in a large-scale marketing initiative for shopping giant Westfield.
Morrissey will join hair expert John Bailey and television personality Erika Heynatz on a travelling 'Style Counsel', which will hit nine Westfield stores in four days.
The three personalities will offer shoppers expert styling advice, along with an interpretation of key spring/summer 2008 fashion trends.
The Style Counsel will mount the stage in Westfield Chatswood, Parramatta and Miranda (NSW) on September 4, before moving on to Westfield sites around the country including Geelong and Southland (VIC), Marion and Tea Tree Plaza (SA) and Chermside and Carindale (QLD).
The initiative in part of Westfield's long running 'What's What' marketing campaign, a multi-million initiative aimed at promoting the centre's fashion, accessories, lifestyle and beauty offerings.