Lawson targets Aus and NZ

NATIONAL: Lawson Software is expected to reinforce its portfolio of fashion clients following it's latest executive appointment. The supply chain software provider has appointed Axel van der Smagt as its partner engagement director in a bid to "strengthen" its capability in fashion across Australia and New Zealand.

The former director of consulting for KPMG and PricewaterhouseCoopers/IBM would also be responsible for strengthening the company's wholesale distribution solutions and increasing brand recognition across both markets.

The announcement follows a series of senior executive appointments for the company's Australia and New Zealand arm including Edwina Hinchliffe (public relations manager) and Chris Moffett (senior account executive). Lawson Software said both appointments were made in a bid to support new growth strategies in the region.