Site aims to net style junkies

NATIONAL: A new website looks set to place fashion addicts in extreme peril. Open 24 hours a day, online fashion destination Frockaholics will feature over 50 Australian and international brands during its first season online, including Willow and Alex Perry exclusively. Other featured brands will include Manning Cartell, Miss Sixty, C&M Swim, Bettina Liano, Thurley, Life With Bird, DVB Denim, Diesel, Santos Wish, Sretsis, Wayne Cooper and Gary Bigeni.

Launching on August 8 at frockaholics.com and frockaholics.com.au, the site would feature exclusive designer interviews, fashion news and trend opinions from designers and fashion experts, confirmed co-founders Roslyn Wright and Sarah Pavillard.

Frockaholics also promised 24 hour customer service, luxurious packaging, express delivery, and innovative content for customers, said Wright.

"We’re very excited about providing the latest fashions from the best designers both here and internationally to the women of Australia at the click of a mouse."

"From now on, women of the world will have a go-to place where they can source the latest Australian fashion information, read about designers and participate in an online community as well as purchase clothing from their favourite designers", added Pavillard.