MELBOURNE: Lingerie brand Kayser is poised to launch an innovative reversible bra, featuring two black and nude options in one garment. Dubbed the Flip Bra and to be launched through Myer in July, the bra is also expected to be stocked in specialist stores across Australia.
Carrying a price tag of $39, the Flip Bra was aimed at a broad age and size range, a spokesperson for Kayser said, describing it as "the perfect bra for a weekend getaway."
The Flip Bra's seamless design made it comfortable and easy to wear both ways, providing a practical solution to the lingerie dilemmas of "every frustrated woman in the country".
The spokesperson said sales of the bra would be driven through print media campaigns in Victorian tabloid newspaper The Herald Sun as well as magazine titles including OK, NW, and Who.