SYDNEY: Shopping Centre AMP Capital is set to put Australian shopping habits under the spotlight during a business luncheon next week. The company, which operates 41 Australasian shopping centres including Sydney's Warringah Mall, Melbourne's Gateway Plaza and Christchruch's The Palms, has put together a lively panel in an attempt to dissect where shopping "mall-style" is headed.
The panel will be headed by author/commentator Ita Buttrose alongside retail consumer researcher Helen Bakewell and AMP Shopping Centre Development head Louise Mason.
The discussion will mark the public debut of the centre's new ambassador Sophie Falkiner, replacing US-based Australian Kate Fisher. The 34-year-old mother of one has been named as the public face of the brand and will front all advertising, promotions and events.
AMP CAPITAL CEO Shaun Swanger said Falkiner was well recognised - particularly among women, who made up the majority of its customers.
"Our research has shown Sophie is viewed as an inspiring authority on lifestyle and one who know how to balance motherhood with a busy work schedule."
Falkiner has already begun hosting in-centre fashion campaigns for the autumn/winter fashion season while the rest of the year will see her make public appearances and other lifestyle and fasgion tips to customers at each centre.