NEW ZEALAND: Auckland-based lifestyle apparel brand Few has added secured the services of a new brand manager.
Lucy Wildman will fill the newly created position which comes complete with a mandate to help broaden the brand's export portfolio - most notably in the American market.
Wildman was previously brand manager in the action sports division of US-based company FGX International but will return to New Zealand to take up her new role.
Wildman said she could not wait to sink her teeth into the new position.
"My move back to New Zealand will ensure that the true roots of the brand remain strongly entrenched in all graphics and image based collateral. I'm excited about the opportunity to share a little slice of New Zealand with the US market. Kiwis possess a real passion for art, sports, music and culture. I look forward to exposing the facets of New Zealand to the world."
While Few has yet to enter the Australian market, the men's and womenswear brand is already stocked in New Zealand in boutiques including Rack Clothing (Auckland), Demo Streetwear (Tauranga) and Soul Clothing (Wanaka). It also boasts several stockists along the East Coast of the United States among them: Bunger Surf Shop (New York) Cocoa Beach Surf & Skate (Florida) and Mauve in California.