Looking cool

Multi-national eyewear retailer Sunglass Hut has released a new look autumn/winter campaign aimed at targeting a new breed of consumer.

The brand, which was incorporated into the Luxottica Group last year, is now boasting a more "luxurious" brand positioning rather than the "sportswear" segment it has traditionally been known for.

The brand is in the process of redeveloping its logo and has an expansive store re-design program planned over future months. A print campaign, created by Sydney agency Moon Design and titled Look Famous 2.0, was released last month while a global campaign from the same agency will launch around the world in August.