QVB gets technical

SYDNEY: The Queen Victoria Building has entered the digital realm.

The Ipoh-operated fashion shopping destination has launched an online gift catalogue in a bid to tap into "internet-savvy" consumers.

The gift catalogue features key seasonal products including the Coach Hampton Leather Signature Satchel and Crabtree & Evelyn Oxford Luxury Hamper. Product categories include fashion, jewellery, sports and leisure, pampering products, gourmet and foot, homewares, arts and culture.

Ipoh marketing manager Katrin Rossi said user-friendliness was an integral part in developing the site.

"[There are] good quality product pictures, price and stockist details and easy to read fonts," she said. "The layout and colours of the site also had be synonymous with the renowned style of the QVB, which I feel has been achieved."

To promote the launch of the site, shopatqvb.com.au, Ipoh has launched a competition for users to win $2500 worth of prizes or one of 10 QVB $100 gift cards.