NATIONAL: After a brief hiatus, the former owner of Pretty Girl Group (PGFG) Jeffrey Moss is again set to make his mark on the Australian fashion retail scene.
Moss, who has over 20 years' experience in the commercial property and fashion retail sector, has been awarded the license to set up a unique motor sport-driven European fashion warehouse centre.
The concept, believed to be the first of its kind in Australia, includes a fashion warehouse, international hotel, and car and motorbike showroom that enables consumers to test drive cars and bikes on a F1 standard F1 motor racing circuit.
Moss is believed to have sunk more than $150 million into the project, dubbed Grandprizone, and has licensed the concept in Australia, New Zealand, China, Canada and Romania.
Grandprixone Italy has already attracted high-end fashion brands such as Dolce & Gabbana, Armani, Prada, Gucci, Valentino, Fendi, Versace and Ferragamo. It is understood discussions have commenced to bring them to Australia.
Moss said the concept had broad appeal and would not be limited to motor sport enthusiasts.
"There really is nothing like this concept in Australia and I believe the broader facility will ensure a constant flow of customer traffic from domestic and international markets."
Moss, whose business interests formerly included the Table Eight, JOi and Wombat labels was credited with helping build PGFG empire to the point where it ran 450 stores and boasted sales in excess of $230 million. He sold his 50 per cent stake in the business in 2006.