Bvlgari ups ante in Melbourne

MELBOURNE: High-end jewellery brand Bvlgari has selected Melbourne as the place to open its largest Australian store.

Increasing interest in the brand means it will now close its boutique on Collins Street and instead open a new twin store along the same road.

The new store, located at 123 Collins Street, will be 400 square metres more than six times the size of its existing store and will boast up to 10 giant external windows.

The announcement follows the opening of a similar Bvlgari store in Sydney in June.

The brand is also sold through David Jones in Sydney, Melbourne, Perth and Adelaide.