NATIONAL:Youthwear retailer General Pants has taken its marketing and promotional strategy to a new level.
Aiming to pitch itself as the "one-stop-shop" for denim, the retailer will take to the streets this Friday and plaster Sydney, Brisbane and Melbourne with posters offering free pairs of jeans. Attached to the posters are dockets which consumers rip off and present at General Pants stores to claim their complimentary denim.
The retail chain boasts over 140 denim choices, 12 fits and 18 brands including Ksubi, Nudie, Lee, Wrangler, Cassette Society, Ben Sherman and Volcom.