MELBOURNE: Menswear label Who Am Eye has expanded its offering with the launch of its autumn/winter 08 line While You Were Sleeping.
"This collection is huge," a spokesperson for the brand said, adding that label designers Johnny Leong and Glenn Cameron were significantly expanding the range.
"This season we will see new cuts like 'Trash Glam Hoodies' and super slim 'Stick Boy Jeans' while a new injection of key pieces in metallic and vinyl finishes will also bring a whole new dynamic to what we’re used to seeing in menswear."
Who Am Eye had also made a transition into womenswear with unisex designs this season, the spokesperson said.
Meanwhile the label had also confirmed its participation at upcoming Rosemount Australian Fashion Week in Sydney, where it would showcase its spring/summer 2008/09 collection.
Representing "men who want to be men" Who Am Eye had gained a reputation for straight shooting T-shirt slogans such as "Girls Kill Boys", "Steal from the Rich", and its now notorious "Addict" T-shirt featuring music bad boy Pete Doherty.
The label boasted several Melbourne stockists including Deetmah, Kids in Berlin, Schatzi, Wearhouse and Milk Shoppe Gang, as well as a growing presence at niche boutiques across Australia and in New Zealand.