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SYDNEY: Perth-born Sydney-based label DavisEyes has set its sights on the 'Big apple' after securing a US agent.

Just months after being chosen to show as the exclusive Australian Designer showcase in Shangai, the label has signed with New York-based group My Fashion Initiative.

Already representing brands such as Bathhouse Swimwear by Bernard Moore, Carmelita Couture and Annie S Limited, the agency will work with designer Justine Davis to increase DavidEyes' brand awareness throughout North America.

The all purpose firm will also in its distribution, manufacturing and marketing.

My Fashion Initiative spokesperson Margaux Rathbun said she would thrilled to welcome DavisEyes on board.

"Justine's designs are cutting edge and ultra trendy. Her talent and creativity makes DavisEyes an outstanding match for our company."

 

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