SYDNEY: Westfield Bondi Junction has enlisted Australia's top photographer for its autumn/winter fashion ad campaign.
Produced by advertising agency M&C Saatchi, and shot by Richard Bailey, the campaign aims to deliver a new personality to the flagship centre and is themed around the idea of 'Feel Fabulous'.
Westfield general marketing manager John Batistich said the campaign reflected the centre's fashion-forward direction.
"Our Bondi Junction customers are trend-savvy with an insatiable hunger for fashion and are extremely well socially connected. It [was] important that we [reflected] that."
The new campaign is styled by leading Australian stylist Milka Prica and international hair stylist Nicholas Jurnjack. It will appear in fashion magazines Vogue, Harper's Bazaar, the (Sydney) magazine and through outdoor company JC Decaux.
Westfield Bondi Junction has ramped up its presence of designer retailers in the past year with Paul & Joe, Chanel Beauty and Fragrance Boutique, Pepe Jeans London and a Louis Vuitton boutique set to open in 2009.