SYDNEY: High profile brand Aussiebum has released a limited edition underwear collection in time for Valentine's Day.
The boxershort range, aptly titled Cupid and Arrow, feature the brand's wonderjock technology and is available in a range of differing satin styles.
A video campaign released on social networking site youtube in support of the new product attracted more than 15,000 downloads in its first 24 hours.
The limited edition range will retail for $34.50.