SYDNEY: Australian denimwear phenomenon Ksubi has broken with tradition.
For the first time in its eight-year history, the Sydney-headquartered brand will launch an online boutique in mid February.
The launch will coincide with a revamp of its current website, which will include a straightforward search engine design format complete with keyword searches and pop-up windows. It will also include a vidual narrative on the brand's illustrious history, projects, collection and a list of stockists and distributors.
The online store will offer a wide variety of denim, ready-to-wear apparel, eyewear books and limited-edition objects.
Ksubi currently has three retail sites across Melbourne and Sydney and a flagship store in Manhattan, New York.