SYDNEY: Australian frock designer Leona Edmiston has come up with a novel idea to trade off "vintage" stock.
The Sydney-headquartered designer, who boasts 13 retail stores throughout Australia and Los Angeles, has opened her first ever vintage boutique in Balmain.
Located on Darling Street, the store stocks a variety of Leona Edmiston frocks and accessories from previous seasons at reduced prices. It also offers consumers discounted products from her hosiery line, Leona Edmiston Pins.
To kick off the store launch, the designer is offering a life-time discount of 20 per cent to consumers who visit the boutique in the month of January.