MELBOURNE: Menswear label Genae has boosted its brand profile with the launch of a website.
Located at genae.com.au, the site was designed to ensure customers, including interstate and overseas Genae devotees, could keep abreast of the label's latest offers and collections, as well as gaining an insight into its history and ethos, a Genae spokesperson confirmed.
"Genae is a sophisticated and timeless menswear label that promises fine craftsmanship and contemporary style. With its fine fabrics, sharp tailoring and classic construction the brand aims to redefine Australian luxury-casual menswear."
Website visitors could also subscribe to the Genae mailing list; allowing them to receive regular email updates and print catalogues of Genae ranges, the spokesperson confirmed.
Created by brothers Adam and Mickey Gjinaj, the Genae store opened in 2004 in renowned Melbourne menswear strip Little Collins Street. Its establishment was in response to the growing need for young, edgy, stylish Australian men's fashion.
"Genae takes a uniquely Australian approach to casual menswear; sharp, masculine and unpretentious, the brand is a natural progression into a more tailored and contemporary menswear."