NATIONAL: The habits and penchants of Brangelina and their ilk look set to become a touch more attainable following a new brand loyalty initiative from Jeanswest.
The denim giant has launched a contest through its website intended to boost registrations and cement brand loyalty with the promise of a prize equalling a slice of the celebrity lifestyle.
The Hollywood A-Lister Competition required entrants to register at the Jeanswest website and explain in 25 words or less which Hollywood "A-Lister" they would like to "live it up" with and why, a Jeanswest spokesperson explained.
The winner of the contest – set to close on January 20 -- will receive a prize package valued at over $10,000 comprising: a flight to Byron Bay with five companions, five nights' accommodation in the luxury beach-side mansion "Byron Bay Villa", private limousine transfers, a private chef to prepare a gourmet dinner party, exclusive day spa experiences and a $1000 Jeanswest wardrobe.