MELBOURNE: Victorian headquartered business shirting manufacturer and retailer MCM Studio has tied its colours to the mast in support of breast cancer.
The hue in question is pink, and takes the form a "Pink Ribbon" women's shirting range, with five per cent from the sale of each shirt to be donated to the National Breast Cancer Foundation.
Each "Pink Ribbon" shirt could be identified by a pink ribbon sewn on the inside neck "as a symbol of support and a reminder of the importance of this cause," a company spokesperson confirmed.
"[We wanted] to give support to such an important cause that touches so many women around the world."
Retailing for $189, the first two styles in the MCM "Pink Ribbon" range are the polka dot design Mondo Pink and Mondo Grey shirts – released to retail last month.
A range of shirt dresses launches this month, with further shirting styles to be released going forward.
Manufactured from high quality 100 per cent Italian cotton at the company's Sydney facility, the "Pink Ribbon" range is available at MCM Studio's Melbourne stores including: The Block Arcade, Collins Street CBD; William Street CBD; Chapel Street South Yarra, and Southgate shopping centre, as well as MCM's Sydney store at 1 O’Connell Street, Sydney CBD.