New campaign to increase QV foot count

MELBOURNE: Melbourne retail precinct QV has unveiled a new branding campaign aimed at promoting its fashion offerings.

The print and outdoor campaign uses fashion photography and bold illustrations to promote the centre under the tagline 'know your heart'.

A collaboration between Melbourne-basec reative agency Latitude Group and Valup 49 from New York, the campaign was shot by Melbourne fashion photographer Andrew Vukosav using models wearing clothes from its own retailers.

Fashion retailers at the precinct include TL Wood, Zimmermann, Wayne Cooper, Catus Jam, Stussy and Mooks.

The campaign launched earlier this month.