Best independent womenswear - SILVER BUTTON (HIGHLY COMMENDED): Morrison

Built around timeless, elegant design and premium European fabrics in neutral tones, Fremantle (WA) based womenswear label Morrison promises what every sophisticated woman looks for in fashion; the building blocks of a wardrobe that will never go out of style.

The clean lines and natural tones of the label's four outlets reflect this aesthetic, with handpicked jewellery and self-named leather accessories completing the picture. Morrison's design focus was rewarded this year by the Perth Fashion Festival which crowned Morrison co-founder and creative director Kylie Radford WA Designer of the Year 2007. As the largest clothing producer in WA Morrison can also be proud of manufacturing around 95 per cent of its product onshore.

Posting growth of around 40 per cent over the last financial year, the company's recent appointment of a new management team has allowed Radford to focus on the creative side of the business in preparation for further expansion. With one store in Sydney and a Melbourne boutique promised for early 2008, it is only a matter of time before Morrison flourishes as a leading boutique retail brand outside its home territory.

At a glance
STORE Morrison
OWNERS Kylie Radford and Richard Poulson 
FOUNDED 2002 
STORE TYPE Womenswear
LABELS Morrison