Best over 20 chain store - JOINT "SILVER BUTTON" (HIGHLY COMMENDED) Just Jeans and David Lawrence

Having spent the past three years re-invigorating its product, marketing operations and instore experience, Just Jeans has entered an exciting new phase.

New look urban fits out recently began rolling out, in keeping with a re-aligned brand identity centred around a youthful more focused attitude and standout denim offer. A great range of branded, well-priced jeans is just the beginning however; Just Jeans offers a broad sweep of cool, fun casualwear, with funky summer dresses and a timely organic range proving a hit this season.

Under the aegis of parent company Just Group, Just Jeans also continues to nurture its reputation as a standout employer, most recently illustrated through the introduction of its internal integrity code. With 230 stores in Australia and 40 in New Zealand this is an inspiring retailer that never loses sight of its target market or its employees regardless of its size.

Despite operating 100 doors including 57 department store concessions, David Lawrence's goal is to avoid being "just another high street brand" and as recent ranges show, it has lived up to this admirably. The collection comprises both directional pieces and timeless classics while stores are slick and elegant - housing a broad range of well priced full wardrobe womenswear and accessories, showcased in cohesive stories.

David Lawrence continues to nurture a reputation for career development and long term employee retention while store staff consistently demonstrate strong product knowledge and high levels of customer service. The retailer has also enhanced its service offer with the introduction of a personal stylist service in selected stores.

With recent growth registering at an impressive 35 per cent year on year and the first seasons of David Lawrence menswear also tracking well, this retailer is well equipped to realise its three-to-five year plan of becoming a leading force in the Australasian women's, men's and lifestyle category.  

A hearty congratulations to all other finalists in this category including Esprit, Portmans, Tarocash and Country Road.

At a glance
STORE Just Jeans
OWNER Just Group 
FOUNDED 1978 
STORE TYPE Men's and women's denim and casualwear
LABELS Just Jeans, Levi's, Levi's White, Lee Rider, Seven7, Lucky Brand

STORE David Lawrence
OWNER M Webster Holdings 
FOUNDED 1978 
STORE TYPE Womenswear
LABELS David Lawrence