Brand takes stress out of denim

NATIONAL:  Australian womenswear brand Milk & Honey has launched a denim line based around the principles of bra sizing.

The 'Sweet Cheeks Fit System' by Milk & Honey offers A-Fit jeans for women who have a boyish, narrow-hipped build and a B fit for more curvaceous, hourglass figures.

The release follows news the brand has picked up a host of new European clients including Life Is Too Short in Sweden, Lie Low in Hampshire and Frockingbird in the UK.

The latest Milk & Honey range will be available in select David Jones stores throughout the country from winter 2008.