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The five most read news stories on ragtrader.com.au in the past two weeks

Weak $ impact

Fashion retailers brace themselves for inflation as analysts predict Australia's declining dollar will cause a hike in prices on the shop floor, with reports the unfavourable exchange rate has already cut margins for retailers which manufacture offshore or import their trimmings and fabrications.

PR goes online

Fashion public relations agency Little Hero announces the launch of its industry website. The Sydney-headquartered company will upload seasonal look books, press releases and imagery from its portfolio of emerging designer labels, which include Antipodium, Romance Was Born, Earnest Sewn and Friedrich Gray.

Havaianas beware

Brazilian thong brand DupÈ (pronounced doo-pay) unveils plans to take on that other Brazilian thong king Havaianas in the Australian market. Currently holding the No.2 position in Brazil, DupÈ is launching in this country under the aegis of Melbourne based licensee Golden Leigh.

Outlet shopping

Melbourne north's first new outlet shopping precinct in 40 years officially opens. Located at University Hill, Bundoora, 18 kms from Melbourne's CBD, the $60 million Brand Junction will host brands including Victoria's only MNG discount store and the nation's largest Guess outlet store.

Eye on retail

Eyewear specialist OPSM launches a revolutionary flagship concept featuring a contact lens service and instore barista. Brands stocked at the George Street Sydney store include Dolce & Gabbana, Prada, Versace, Miu Miu, Tiffany & Co, Roberto Cavalli, Tom Ford, Mont Blanc and Chloe.

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