High-end shopping destination, MLC Centre has relaunched its 'Destination Fashion' advertising campaign following a reported 11 per cent growth in sales per month among featured retailers. Developed by design communication firm There and photographed by Dieu Tan, the latest campaign includes three key visuals which focus on accessories, clothing and luggage. There creative director Simon Hancock said it aimed to better emphasise product categories and premium brands such as Gucci, Farage, Belinda and Cartier. "The MLC Centre houses an enviable collection of 'couture' brands, we wanted to give them a distinctive and visually arresting look that moved away from the usual model based campaigns whilst still retaining a 'high fashion' feel."
