Ooh la la Perla

Organisers of the Perth Fashion Festival have added some extra sizzle to this year's instalment.

Locking arms with the Italian Chamber of Commerce and Industry, festival directors have lured legendary Italian brand La Perla to take part in its invite-only launch on September 12.

The label will showcase its spring/summer swimwear, lingerie and women's ready-to-wear collections. The Perth Fashion Festival will run from September 12 to 21.