Eye Catching

Menswear label Who Am Eye is the evil progeny of brothers Johnny and Nick Leong and friend Glenn Cameron, a trio whose gutter-glam ethos is inspired by a "life of late nights, loud music and pretty girls".

Debauchery clearly possesses untold commercial benefits; the label has just secured seven new stockists; one in Melbourne and two each in NSW, QLD and WA. With tees at $80, oversized tees and singlets at $110, hoodies at $120 and shorts at $100, Who Am Eye's 'Nothing Lasts Forever' spring/summer 2008 range also marks the launch of a unisex line, while upcoming seasons will branch into womenswear.