Working girl bags aim for
So when the advertising creative set about launching her own line of handbags earlier this month, she was quick to ensure her collection had more than just the usual attractive aesthetic.
The result is Slapper Bags, named after what Cutts described as a "naff term of endearment".
"[That is] a working girl that doesn't trade on looks but what's on offer."
Targeted at women who mirror her own existence - "those who tread a fine line between managing lifestyle and falling prey to chaotic disorder", Cutts creation came about after she and a colleague found themselves bemoaning the lack of good, firm bags available on the market.
Armed with three different leathers on her prototype bags, Cutts spent six months putting the bags through their paces before refining the design and opting for leathers that increased their shine the more they were used.
Prior to manufacturing her first run, she settled on a selected range of purses constructed from considered merino, calf and crocodile leathers.
"We had to get the factory to refine the leather less than they would like - it means a heavier bag but we like the strength. The stitching was redone a few fair few times until we considered it thick enough to do its job but thin enough to remain clean looking."
Colours include black with charcoal stitching as well as a range that mixes chocolate browns with blue and deep orange.
The range - which includes such titles as 'The mutton', 'The clutch', 'The wallet' and 'The fat wallet' - will be accompanied by a complementary range of accessories such as bottle openers, lights and compasses.
Manufactured entirely in Hong Kong, the collection's price points will range from around $20 up to a crocodile leather piece that will retail at $480.
Selling online now and appearing in the preview section of the Melbourne instalment of trade fair Fashion Exposed, the first range is expected to be in-store from September.