Keeping the peace

Even if former Canberra staffer Jeff Kennett was spotted among the VIP guest list, David Jones wasn't in the mood to play politics at its Melbourne winter collections launch. Brushing off the ongoing department store war debate, the fashion giant staged an intimate parade at Melbourne's Town Hall earlier this month.
Salt water fun
Marine lifestyle label Henri Lloyd recently proved that when it comes to branding exercises, it doesn't always have to be so painful. As part of its spring/summer collections launch, the brand invited members of the media onboard a luxury yacht to watch the 2007 Audi Regatta in Sydney. After a long and lazy trip around the waters, guests were then ushered into the Middle Harbour Yacht club for an exclusive but casual fashion parade.
Art and fashion collide
MYER ambassador Jennifer Hawkins played host to an equally star-studded crowd at the recent Myer Winter 07 fashion launch in Sydney. Media personalities such as Sonia Kruger, Laura Csortan and Samantha Perkins crammed into the Art Gallery of NSW for a parade featuring big hair, big makeup and even bigger designer labels.
Full house
The much-hyped 2007 L'Oreal Melbourne Fashion Festival was launched in spectacular style at Government House in Melbourne. As guests wandered between flourishing gardens and the grande ballroom, waiters were at hand to dish out a smattering of canapés and champagne.