Viva tomorrow! A new fashion era on horizon
Jean Jacques Speaking at the L'Oreal Melbourne Fashion Festival business seminar earlier this month, "The new generation don't want to dress like their parents who were consumers of these brands. It's time for the post world war two generation to stop telling young people how to dress."
"The nineties were all about fashion imperialism and powerful fashion brands. The twentieth century is a wake up call."
While the luxury apparel market would not disappear altogether, "Tomorrow is a war without rules," Although "There is a need to fuel desire and emotion as consumers crave more originality. There is no need to create unwearable clothing because there is already too many to be remarkable."