Breast-ed relief
NATIONAL: Several Australian labels have been forced to find a new United Kingdom based public relations agency after Aussie-run PR firm Antipodium decided to shut down its marketing arm. The move, which will allow the brand to focus on its apparel label, will also result in the closure of its online retail store. It is understood 18th Amendment, Zimmermann Swimwear, Metalicus Bodywear, Question Air boutique and Smiley Collection are among those affected.
Partying Jen
MELBOURNE: The current face of Myer and former Miss Universe, Jennifer Hawkins, is set to party with Melbourne's glitterati this September in a move that promises to boost Myer's promotional activities. Details of the event are yet to be confirmed but organisers have revealed it will overlap with Hawkins' visit to the city on the September 5 and 6 as part of her first countrywide instore tour.
Breast-ed relief
BRISBANE: Science has created the first backless and strapless bra for big busts. Launched in the UK by celebrity stylist Faye Sawyer on June 20 the Faveo Freedom Bra is reusable with no shoulder or back straps and added support for larger busts, as well as being designed for long life. Distributed in Australia by Brisbane company Big Girls Don't Cry Anymore the Freedom Bra retails for $99.95 and is available via selected online stores and boutiques.
For more: biggirls.com.au
Fit chicks
NATIONAL: Women's fitness clothing brand Lorna Jane has revealed plans to expand its retail presence with the opening of two stores over coming months. Located at Coolangatta on the Gold Coast and Bondi Junction Sydney, the stores will stock the full range of Lorna Jane active clothing and accessories including the Tahnee singlet and the Fold over Bleg white waist pants.
Aussie wools
NATIONAL: Wool research company Australian Wool Innovation (AWI) and Woolmark brand owner Australian Wool Services (AWS) are continuing with their planned integration in spite of an extension to the original target date from June 30 to August 31. AWI chairman Ian McLachlan reiterated to shareholders, Woolmark licensees and the Australian wool industry that it was critical for industry to move forward on the conjoining of the two organisations. Both companies were "very committed to the creation of one organisation to lead research and marketing of Australian Merino wool" both nationally and globally, he said.