NEWS Briefs

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Deep Impact
NATIONAL:Australian lingerie brand Fine Lines has launched a new convertible plunge bra for low-cut tops and dresses. Priced at $44.95, the bra features three transparent front straps which vary the width of the plunge. Available in white, black and nude, the Refined Lines Convertible Plunge bra comes in sizes 12-14A and 10-14 B, C and D. The product is now available at David Jones. Myer, Bra's 'n Things and specialty lingerie boutiques.

Popping Sensation
MELBOURNE:The L'oreal Melbourne Fashion Festival has claimed an international fashion first. Literally taking fashion to the streets, the festival staged a serious of pop-up fashion shows across the City Square, QV, Federation Square and Melbourne Museum Plaza earlier this month. Dubbed 'Pop Up, Pop In, Pop Out', the shows employed a state of the art structure that "popped" up at the social and retail hotspots in Melbourne. Presented by the Herald Sun and the City of Melbourne, the events attracted a broad spectrum of brands including Sportsgirl, Calvin Klein, Wayne Cooper, Third Millenium and Christensen Copenhagen.

History of the Shoe
SYDNEY:Sydney's grand dame of retail will stage an exhibition which celebrates over two hundred years of women's footwear. Featuring shoes which date back to 1790, the showcase will be held on Level 1 of the QVB building from April 2 to 15. The tribute pays homage to the past, the present and the future of women's shoes with over 60 pairs of antique, vintage and modern designs across wedding, daywear and eveningwear. On loan from the Darnell Collection, it includes special highlights from big-name labels such as Maud Frizon, Versace, Stephane Kelian and rare pair of Bruno Magli Couture from the 1950s. Other key pieces include a pair of 1882 Parisian cream silk bridal shoes with glass bead embroidery on the toe and cutting-edge works from final year students at TAFE NSW's Sydney Institute.

Hats off for charity
SYDNEY: A collective of milliners from Sydney's north shore are set to put their talents on display in the name of charity. The collective, which includes Papillon Hats and Shirley Carroll, will stage a unique parade to raise money for the Children's Medical Research Institute's Thumbelina committee. Held from 2pmto 5pm on March 11, tickets cost $15 with all money donated to the committee. For more: 02 9922 3452.

Ad no more
BRISBANE: Footwear and apparel brand Colorado has decided to sever ties with its advertising agency less than a year after the agency won the account. The Queensland-headquartered brand has announced it will invite a number of agencies to pitch for the brand in the coming weeks, but incumbent cummins&partners has refused to participate in the pitch. The account is believed to be worth about $4 million.
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