Oroton

Accessories brand Oroton has released its first advertising campaign with new Sydney-based creative agency Studio Woo. The winter 2007 campaign, which follows Studio Woo's appointment to the account in December, uses a collage of coffee cup stains, polaroids, receipts and the signature Oroton fabric to showcase the broad appeal of the brand. The print and outdoor campaign, which launched two days ago (February 7) will appear nationally across leading women's and lifestyle publications.