Jeep powers up retail offering
Just 11 months after making its retail debut at Highpoint Shopping Centre the US-based chain - whose lifestyle products are sold across more than 40 countries - has announced plans to roll out its second store at Eastland Shopping Centre later this month.
The move is in keeping with the brand's ambitious growth plans, which will see it open three to eight more stores in the next 18 months.
Revolution Brands managing director Ken Harvey, whose company owns the distribution rights for Jeep across Australia, said the concept stores were seen as an ideal way to market the brand values to its target market.
Designed internationally and manufactured in China and India, the brand's primary target market is males aged between 30 and 55. However, the brand has also proven itself to have strong appeal with females aged 18-plus.
Consisting of both men's and womenswear, the range includes a selection of classic items - such as cargos, zip off technical pants, polos and T-shirts, each of which are stocked all year round.
Available in sizes small to XXL with a limited range of 3XL, the brand's price points range from $30 for a T-shirt to $80 for pants.
Harvey said it was too early to specify the location of the planned concept stores, however confirmed the company was in negotiations with major shopping centre landlords.
The launches would be supported by a strong marketing, public relations and advertising campaign, ranging from instore functions to fashion shows, loyalty discounts and ambient activity, he said.
"The wholesale business is also expanding - the spring/summer 2006 range is currently stocked in 10 Rays Outdoor stores with plans to expand this to 25 to 30 outlets next winter."
Harvey said it was anticipated the brand would be available through "one of the major department stores" by summer 2007. Plans were also underway to develop a childrenswear range.