Unzipped: Alexandra Riggs
NAME: Alexandra Riggs (husband calls me Ethel)
AGE: 32
POSITION
Anywhere between tenuous and top of the world. Also designer for Oobi
SALARY
Optional - yes it is sometimes but that's small business for you
MY CHILDHOOD DREAM JOB
Director of a company (sad but true)
MY FIRST JOB
MY BIG BREAK
Discovering noodle boxes in New York and bringing them back to Australia as a great packaging idea - a hard sell at first!
MY BIGGEST RISK
Changing the direction of my business when my partner moved on
MY PROUDEST MOMENT
Seeing my product on children in cafes, parks, etc. Still a huge thrill
MY BIGGEST MISTAKE
Trying to do everything myself
MY BIGGEST FASHION FAUX PAS
The late '90s cowboy hat thing
MY MENTOR
My grandfather
IF I COULD DO IT OVER
I would learn from my mistakes
IF I WASN'T IN FASHION I'D BE
Relaxed, sane and stress-free
MY IDEA THAT NEVER TOOK OFF
At least five to 10 each season
IN MY SPARE TIME I
Think about business and travel
PEOPLE WOULD BE SURPRISED TO KNOW I
Don't have children yet
I WANT MY EPITAPH TO SAY
She lived to the ripe old age of 104 and is survived by three children, 42 grandchildren and a farmload of dogs, goats and ponies.