Swimwear brand creates

Brookvale-based swimwear brand Zoggs may just have mastered the impossible.
Having evolved from a small domestic goggles supplier to a fully-fledged full service international swim brand, the label has undergone another transformation - to that of a specialist in pool use product.
To help promote its new positioning, each piece in the brand's 2006 product range is made from a unique high chlorine-resistant fabric.
Sourced from Italy to Zoggs' own specification, the stretch and recovery wrap knitted fabric - dubbed CR25 - is believed to offer up to 25 times longer life than conventional swimwear in chlorinated water. Similar to the other nylon/lycra fabric utilised in the brand's collections, it also has a sun protection rating of 50-plus.
Zoggs Apparel Manager Kay Howitt said the popularity of the fabric had led to the brand introducing a youth-focused performance range - as a second summer offering - alongside its Junior Performance and Tots Tuff-Stuff collections.
"We had earlier found that the technical (performance) fabric offering for youth was limited to a resized adult garment in basic colours. We took the opportunity to full the gap by creating a collection utilising our performance fabric."
Developed over a 12-month period, the brand sought input from youth consumers as to what they specifically wanted in a technical swimsuit before manufacturing the line.
Available from tomorrow (July 1), the youth performance range, comes in both one piece and two piece sets and is available in low, medium, high and hipster-leg lengths. Price points are between $65 and $75.
Having made a successful debut in selected Rebel stores during its limited release late last year, this season's range would be available more widely within the Rebel chain as well as at other aquatic centres and sports centres, Howitt said.
"The niche for Zoggs is defined as, but not limited to, youth. Youth Performance as a category covers a broad age spectrum and as such the range is dual sized as girls and ladies. We took a risk to include more fashionable leg lines such as hipsters, bikini and boy leg to offer to this consumer, and it has paid off as the market response has been very positive."