MELBOURNE: Street fashion house Lush Productions has released a winter 2010 capsule offer for skate culture brand Zoo York.
Called Z.Y. Institute, the range is the first in a series of sports star inspired collections, with one to be released every season.
The first drop is based on the style of US professional skater Zered Bassett and his pet bulldog Mt. T. The summer 2010 collection will be based on fellow skater Brandon Westgate.
Key pieces for winter include branded denim, a T-shirt featuring Mr. T, a black hooded top with print and a deep purple check shirt. Caps are also in the mix.
Prices are $49.95 for T-shirts, $119.95 for denim and $78.95 for the shirt.
It will have a limited release to select stockists in Australia to ensure exclusivity. Stores include Blindside, Fast Times, Street Machine, USG, Beyond, Daily Grind, Darkside, Skatebiz, STM, 99 Degrees, Momentum and Timmy G’s.
Lush Productions distributes a number of skate and surf brands including Santa Cruz, Hype!, Burn, Creative and Crux.