SYDNEY: Zanerobe is set to showcase its wares next to some of the country's leading designers, with the sportswear label selected to be part of David Jones' Autumn/Winter 2011 collections launch next week.
The Sydney-based label, created by Leith Testoni and Jonathan Yeo, will showcase four styled looks for the Fashion Launch, which will be held at the David Jones Elizabeth Street store on Tuesday, February 8.
Zanerobe launched in 2002 and has been stocked nationally at David Jones for six years, but this is the first time its designs will feature in a David Jones collection show. Yeo credited Zanerobe's selection for this year's event to its steady sales growth in the Australian market.
“David Jones are proud advocates of Australian fashion, [so] when decided to include the best performing Aussie brands from their Youth Fashion portfolio, Zanerobe got the nod,” Yeo said.
Zanerobe is best-known for its range of vintage t-shirts in Australia, but overseas the label has had success with its range of denim, knitwear, woven shirts, jackets and semi-structured tailoring. The collection on show will mix suiting with streetwear, but Yeo said the label would be displaying a style more familiar to their US, Canadian and Japanese customers.
“On the menu for Fashion Launch will be blue-black waxed skinny denim, double-layer shirting, super-thin leather jackets, shawl knits and blazer-street short combinations. The inspiration is about achieving a look that utilises classic streetwear pieces in a dynamic way and we're very excited about presenting what Zanerobe is fundamentally all about – quality, detailed, progressive, youth streetwear.”
Zanerobe designs are also currently stocked at Barneys in Japan, Nieman Marcus, Nordstrom and Saks in the United States and Selfridges in the UK and there are plans to expand Zanerobe's international reach.
“We're developing our retail strategy in China and currently in discussions with a potential South American partner,” Yeo said. “Our main focus is Australia and the United States – but we're still a very young company with enormous growth potential in our established markets.”