MELBOURNE: Sleep and loungewear label Yuu has introduced a new cotton element to its offering.
Yuu director Alison Grant said the enhancement of the range was the result of direct customer feedback.
"When I visited my independent retailers across Australia, I was constantly asked for cotton sleepwear. 'Our customers are desperate for cotton' was the request repeated over and over."
The result was an upcoming Yuu range enhanced by the introduction of knitted cottons, she said.
"We are offering styles in cotton/elastane in solids and stripes, modal/cotton/elastane with beautiful lace trims, a soft sprig print on crinkle cotton and the piece de resistance - mercerised cotton with a soft mesh and satin trim. Also available in mercerised cotton in pink, ice blue and pistachio, is a superb wrap robe."
Enhancements to the Yuu range follow the brand's amalgamation with sportswear label Duchamp in August 2008.
"The marriage of the two brands has proved very successful as both appeal to the same customer profile, the 35-plus woman who seeks stylish comfort, and appreciates value for money."
Grant will be showcasing the enhanced Yuu range at the Duchamp stand at Fashion Exposed in Sydney from March 8 to 11.