NATIONAL: Witchery has launched its new White Shirt Campaign to raise funds for the Ovarian Cancer Research Foundation.
A collection of seven white pieces have been designed and 100 per cent of sale proceeds will go to the foundation for research.
Items for women include a tank top with an embellished neckpiece, a cotton T-Shirt with print, a shirt dress, a silky viscose jersey tunic dress, a double zip front vest and a silver metallic mock croc tote bag.
Two Witchery Man items will be offered, including a modern tuxedo shirt and a graphic printed T-Shirt.
Prices range from $50 to $160.
Actress Asher Keddie and presenter Jules Lund are the faces of the campaign, appearing in promotional imagery.
Ovarian cancer has no early detection test and few distinct symptoms, so women are often diagnosed in the advanced stages of the disease. The retail chain has so far raised $1.5million for the foundation. It ran a similar campaign in 2008 and undertakes ongoing fundraising from the sale of a silver gift range and silver ribbons.
The range will appear in Witchery stores from October 5.